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7 Rules for Responding to Customers Online
By now it’s clear that negative online sentiment cannot only damage a business’ reputation but also its bottom line. You don’t get many chances to address a vocal, disgruntled customer or correct a fake, perhaps competitor-generated, social media review. And silently ignoring social feedback from customers is never an option
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Ethics and Social Media: Where Should You Draw The Line?
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Sometimes I go to Pinterest and I’m not sure what exactly I want, but I know I’m going to find something fun. That’s really how we try to program our site.
— Jen Brown, Digital Director from TODAY - Why Pinterest Aligns Perfectly With The Today Show’s Content Strategy.
(Fuente: Mashable)
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Justin Bieber Fans Break Social Media World RecordJustin Bieber Fans Break Social Media World Record
While Justin Bieber rallied fans Thursday to donate to charity: water for his 18th birthday, his fans were also busy trying to break the Guinness World Records mark for most social media messages sent in a 24-hour period.
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This is the second-consecutive year Bieber has asked his fans to donate to charity: water for his birthday. When he turned 17, he raised $47,148 through donations made by 2,357 of his fans, most of whom gave $17. Bieber is promoting the campaign exclusively through Facebook and Twitter, two networks where he has nearly unmatched followings among celebrities.
(Fuente: Mashable)
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the world of social media is fragmenting into dozens of social platforms that are best of breed for a certain kind of social engagement
— Dispersion and Entropy In Social Media
(Fuente: avc.com)
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5 Essential Spreadsheets for Social Media Analytics
Social media analytics and tracking can be very time-consuming and expensive. You’ll find quite a few smart social media monitoring tools, but what if you can’t afford them?
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Social Media in 2011.
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2011′s Most Popular Topics on Major Social Media Networks
One of the ways to spot trends in social media is to compile year-end lists. What were the top conversations? What were the most shared posts? Unless you work for the largest consumer brands, this top-level trend data, although interesting, may not be the most relevant to your business. But this is the perfect time to start searching and planning what conversations will be the tops in your industry. Creating and sharing content can help your company be part of those conversations online.
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Consumers Not Turning to Social Media Sites for Local Business Info [STUDY]
People who look for information about local restaurants and businesses are turning to the Internet but not social media sites, according to a new study.
