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Nike asked filmmaker Casey Neistat to create a commercial for the Nike+ Fuelband #makeitcount campaign. Instead of taking the traditional ad-making route, Neistat took the cash and set out on an inspiring 10 day trip around the world with his friend Max.
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Nike Fuel
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Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
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2011 Nike MAG | The Full Story
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How Nike Outruns the Social Media Competition
Sportswear and equipment giant Nike is one of the most social brands in the world, and has evolved its social strategy over the past five years, focusing on expanding globally to reach its wide range of customers.
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An interactive game for Nike using groundbreaking 360 camera technique where you choose the next move of Zlatan Ibrahimovic, from his point of view.
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Time to hit the sun with the Nike Vision Vintage Collection. This clean video textured website paried with a mobile optimized version makes you want to grab your board and hit the beach with a sweet pair of shades.
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A dynamic full-screen visual text interview with Tinker Hatfield, the inventor of cross training and designer of the Jordan BCT Low, headlines a unique interactive product microsite.
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Nike Focuses On Extreme Sports With Its “Chosen” Campaign
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NIKE CHOSEN — JUST DO IT
