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Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun.
The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
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Pro Golfer Decorates Bag with Motivational Tweets for British Open - link
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New England Patriots Want Fans to “Help Vince” (he lost his ring) in Massive Location-Based Trek - link
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Excelente espacio de Reebok para festejar con un documental los 20 años de la tecnología Pump, la que revolucionó no sólo la tecnología empleada en el calzado deportivo, sino que también la industria del marketing en materia de ropa y accesorios.
