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Coca-Cola will be sponsoring on Tuesday 22 a very interesting experiment. Rock band Maroon 5 will open the doors of its recording studio to allow fans contributing to a new track. The band will work on the creation of an original song in 24h, getting inspiration via Web for lyrics, riffs and rhythms. Is this music crowdsourcing taken to the next level?
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El comercial de Coca Cola, a través de un ejercicio de sinceridad.
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Después de 125 años, dicen haber descubierto la receta de la Coca Cola - link
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Android Homescreens Become Advertising - link
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Coca-Cola is kicking off a nationwide location-based rewards initiative targeted at young teens with SCVNGR as its platform of choice. The soda maker has seeded Simon Malls across the U.S. with challenges that players can complete to earn special Coke rewards.
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Sigue a la hada de Coca Cola en Sydney vía Foursquare y llévate el premio - link
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So what was the worst thing that could happen for Dr Pepper? Deja que la aplicación de Facebook cambie tu estado por algo humillante y participa - link
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How Coca-Cola Created Its “Happiness Machine” - link
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Coca-Cola Promoted Trend Nets 86 Million Impressions on Twitter
In just 24 hours, Coca-Cola’s first Promoted Trend garnered 86 million impressions and an engagement rate of 6%, according to the company’s Global Interactive Marketing Vice President Carol Kruse in an interview with The Financial Times.
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The Coke Zero & Mentos Rocket Car
