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5 Ways to Put Context Around Your Social Media Metrics
Reporting on social media is all about telling a story, and compelling stories require context. Context is the key to turning data into insights. It may seem impressive to say your Facebook following increased by 500% or that you are outperforming the competition on Twitter, but without out any context these data points can be meaningless. Here are five ways to place context around your social media data so that you can tell a more compelling story and deliver insights in your reports.
